Meet our team.
Business Development Director - MENA & CIS
Creative & Marketing Exec
Head of Marketing
Yeti is famous for its ice cold fruit infused ﬂavours. Flavours that have been a consumer favourite in the electronic cigarette world since its conception, and the Yeti brand has truly owned this space in the market.
With an extremely rare track record of growth in a heavily saturated retail market for over 6 years, the Yeti lineup dominates the UK market with over 85% vape store coverage including the some of the largest retail vape store chains.
In addition to its UK coverage, the brand also has a robust network of global partners selling in over 20 countries!
The Yeti brand is a multi-offering electronic cigarette solution consisting of E-liquids, nicotine pouches and disposable e-cigarettes
- In-house ﬂavour development.
- UK sourced nicotine.
- A range of ﬂavours to suit all consumers.
- Huge existing customer base & product demand.
- Global expansion & marketing strategy.
Menthol Cigarette Ban
On Wednesday 20th May 2020, it became illegal to buy menthol cigarettes in the UK. So it comes as no surprise that many would make the switch to menthol e-liquid in order to satisfy the craving. As you can see, the popularity of the Yeti brand grew exponentially beyond this point. And more importantly, it continues to grow.
Yeti is already one of the in the UK, trusted by the industry and its consumers, delivering outstanding ﬂavours with every release.
From beginner to hobbyist - Yeti's exciting and varying product range caters for every vaper.
Sitting still is for icebergs. We prefer to move with the tide! Evolving both product and brand to suit the needs of consumer trends.
Yeti offers incredible retailer margins, backed by full marketing support with an extensive NPD roadmap.
Since vaping hit the scene in the UK, innovation in ﬂavour development has boomed. From a limited number of tobacco ﬂavours to the wider varieties we see today. When given the choice of fresh, fruity, ﬂavours over smokey tobacco, it's clear that consumers lean toward the fruitier blends. As you can see to the right, fruit ﬂavours have always been popular, seeing huge growth over the last 7 years to become the largest vape ﬂavour category at over 35%!