About

Meet our team.

Billy Webb
Billy Webb

Billy Webb

CEO

George Dimmock
George Dimmock

George Dimmock

Sales Manager

Joel Sparksman
Joel Sparksman

Joel Sparksman

Sales Executive

Lexy Minett
Lexy Minett

Lexy Minett

Business Support Co-ordinator

Ashlea Turner
Ashlea Turner

Ashlea Turner

Marketing Manager

Dipen Pun
Dipen Pun

Dipen Pun

Graphic Designer

Jax Robertson
Jax Robertson

Jax Robertson

Creative & Marketing Exec

Jack Kinden
Jack Kinden

Jack Kinden

Senior Marketing Exec

Jamie Hall
Jamie Hall

Jamie Hall

Lead Developer

Archie Griffiths
Archie Griffiths

Archie Griffiths

Senior Graphic Designer

Our Story

Our Story

Yeti is famous for its ice cold fruit infused flavours. Flavours that have been a consumer favourite in the electronic cigarette world since its conception, and the Yeti brand has truly owned this space in the market.

With an extremely rare track record of growth in a heavily saturated retail market for over 6 years, the Yeti lineup dominates the UK market with over 85% vape store coverage including the some of the largest retail vape store chains.

In addition to its UK coverage, the brand also has a robust network of global partners selling in over 20 countries!

Our Product

The Yeti brand is a multi-offering electronic cigarette solution consisting of E-liquids, nicotine pouches and disposable e-cigarettes

What
Makes us
Different?

ADDITIONALLY...

In-house flavour development.

UK sourced nicotine.

A range of flavours to suit all consumers.

Huge existing customer base & product demand.

Global expansion & marketing strategy.

Step 1
ISO:9001 accredited facility.
Step 1
ISO:9001 accredited facility.
Step 1
ISO:9001 accredited facility.
Growth

Yeti
Growth.

Menthol Cigarette Ban

On Wednesday 20th May 2020, it became illegal to buy menthol cigarettes in the UK. So it comes as no surprise that many would make the switch to menthol e-liquid in order to satisfy the craving. As you can see, the popularity of the Yeti brand grew exponentially beyond this point. And more importantly, it continues to grow.

Why Yeti?

Yeti is already one of the in the UK, trusted by the industry and its consumers, delivering outstanding flavours with every release.

From beginner to hobbyist - Yeti's exciting and varying product range caters for every vaper.

Sitting still is for icebergs. We prefer to move with the tide! Evolving both product and brand to suit the needs of consumer trends.

Yeti offers incredible retailer margins, backed by full marketing support with an extensive NPD roadmap.

Why Yeti
Why Now

Why
Now?

Since vaping hit the scene in the UK, innovation in flavour development has boomed. From a limited number of tobacco flavours to the wider varieties we see today. When given the choice of fresh, fruity, flavours over smokey tobacco, it's clear that consumers lean toward the fruitier blends. As you can see to the right, fruit flavours have always been popular, seeing huge growth over the last 7 years to become the largest vape flavour category at over 35%!