About
Meet our team.
Billy Webb
CEO
George Dimmock
Sales Manager
Mido Mehany
Business Development Director - MENA & CIS
Jack Kinden
Account Executive
Dipen Pun
Graphic Designer
Jax Robertson
Creative & Marketing Exec
Ashlea Turner
Head of Marketing
Jamie Hall
Lead Developer
Joel Sparksman
Sales Executive
Our Story
Yeti is famous for its ice cold fruit infused flavours. Flavours that have been a consumer favourite in the electronic cigarette world since its conception, and the Yeti brand has truly owned this space in the market.
With an extremely rare track record of growth in a heavily saturated retail market for over 6 years, the Yeti lineup dominates the UK market with over 85% vape store coverage including the some of the largest retail vape store chains.
In addition to its UK coverage, the brand also has a robust network of global partners selling in over 20 countries!
Our Product
The Yeti brand is a multi-offering electronic cigarette solution consisting of E-liquids, nicotine pouches and disposable e-cigarettes
What
Makes us
Different?
ADDITIONALLY...
- In-house flavour development.
- UK sourced nicotine.
- A range of flavours to suit all consumers.
- Huge existing customer base & product demand.
- Global expansion & marketing strategy.
Yeti
Growth.
Menthol Cigarette Ban
On Wednesday 20th May 2020, it became illegal to buy menthol cigarettes in the UK. So it comes as no surprise that many would make the switch to menthol e-liquid in order to satisfy the craving. As you can see, the popularity of the Yeti brand grew exponentially beyond this point. And more importantly, it continues to grow.
Why Yeti?
Yeti is already one of the in the UK, trusted by the industry and its consumers, delivering outstanding flavours with every release.
From beginner to hobbyist - Yeti's exciting and varying product range caters for every vaper.
Sitting still is for icebergs. We prefer to move with the tide! Evolving both product and brand to suit the needs of consumer trends.
Yeti offers incredible retailer margins, backed by full marketing support with an extensive NPD roadmap.
Why
Now?
Since vaping hit the scene in the UK, innovation in flavour development has boomed. From a limited number of tobacco flavours to the wider varieties we see today. When given the choice of fresh, fruity, flavours over smokey tobacco, it's clear that consumers lean toward the fruitier blends. As you can see to the right, fruit flavours have always been popular, seeing huge growth over the last 7 years to become the largest vape flavour category at over 35%!